Welcome to the Professional Website of Craig McGuire
From reporting a Coney Island neighborhood beat to reviewing premium Manhattan nightlife to writing about Wall Street finance and Silicon Alley technology, Craig McGuire has covered a broad range of exciting subjects as a New York City-based journalist and communications specialist. Through this site, you can gain access to numerous clips he has produced, organized both by the specific publication they appeared in and by story type. The documents accessible on this site were formatted as PDF files. Those who are unable to open these types of files need only download a free copy of Adobe Acrobat Reader at www.adobe.com.
Select Samples of Craig McGuire's Work
See below for Select Samples of Craig McGuire's work, or check out the menu to the left for a more complete listing of published material. To request more information, please contact Craig@ByCraigMcGuire.com.
Why should blogging and social media matter for your law firm's online marketing strategy? Today, hundreds of millions of consumers are active on social media channels, such as Facebook®, LinkedIn®, Twitter®, and Google+ TM . Legal-topic ... Click Here to Read More.
When is a corporation not a corporation? When it is a person.
Fairness is relative to the interpretation of the laws governing publicly traded companies. From the outside looking in, this prism may seem a bit peculiar at times, as is the case with the notion of “Corporate Personhood.” Corporate personhood refers to certain rights commonly applied under the law to natural persons that are extended to corporations as legal persons...Click Here to Read More.
Battle of the Brands: Apple vs. Google Rivalry Muscles into Mobile Market (Originally posted on Digital Media Buzz.)
It may not be Coke vs. Pepsi. But, what was a budding rivalry between Apple and Google bubbling up for more than a year is now boiling over in a battle in the mobile market. Prior to relatively recent skirmishes, the relationship between Apple and Google could not even be accurately characterized as dueling fremenies. Competitively ambivalent toward each other for years, the two technology leviathans were content to lumber around in their own respective market spheres. During roughly the last 12 months…Click here to Read More.
Industry Shake-Out:DR Pepper, Ketchum, and Disruptive PR (Originally published in PR Week.)
Scouring the Internet for stories, the disruptive media unit in Ketchum's interactive strategies division came across an interesting eBay item. Short on cash for her upcoming nuptials, 23-year-old Virginia Beach, VA, hairdresser Kelly Gray was auctioning a spot in her bridal party. Chris Kooluris, disruptive media specialist at Ketchum, immediately shopped the item around to various clients, but got no serious takers. That is, until he asked Greg Artkop. Earlier in 2008, Artkop, director of corporate communication for the Dr Pepper Snapple Group, issued a mandate to Ketchum to come up with creative ways of mining the new media landscape. “I want to make our brands news, not just get on the news,” he says. “I want interviews on Good Morning America, not just standing outside the window dressed like a can of Dr Pepper. I want us in the studio." … Click Here to Read More.
Members of the Glendale Civilian Observation Patrol were so disgusted by the graffiti "tags" that blanketed thousands of locations in their neighborhood in Northwest Queens that they set up surveillance cameras in several trouble spots in the 104th police precinct. In one spot alone, the group taped more than 50 people, 25 of whom were arrested and made to wear bright T-shirts announcing that they are graffiti offenders while cleaning up the marred site. "It's in the middle of the night, it's in the middle of the afternoon," patrol president Frank Kotnik said. "They are teenage girls. They are middle-aged men. They are white. They are black. They are poor. They are from affluent families. But one thing is for sure. They keep on coming...Click Here to Read More.
The Irish and Alcohol (Originally appeared in Irish America magazine.)
Craig McGuire explores the dichotomy of celebrating the pub as a central part of Irish culture and lifestyle while recognizing that the abuse of alcohol has become a serious matter in Irish society. When outspoken Irish President Mary McAleese criticized the "stupid, wasteful abuse of alcohol" in her countrty during the Re-Imagining Ireland conference in Virginia earlier this year, she sparked a firestorm that still smolders on the Emerald Isle. From the pubs to the polls to the pundits, McAleese was soundly thrashed for her opinions... Click Here to Read More.
UNDER THE BOARDWALK, DOWN BY THE SEA:Coney Island's Homeless Problem Swept Away (Originally appeared in the Brooklyn weekly Bay News.)
Making a decent living as an electrician until a disability three him out of work three years ago, Melvin and his common-law wife now struggle to get by. With what little the couple had left, they managed to put together a little place right off Brighton Beach. Sure, the ceiling is low and leaks and there is no heat in the winter. But they had a small refrigerator, microwave, television, and even a phone/fax machine. It wasn’t much, but to they called it home…until it was taken away last week by the NYPD. Melvin and April’s “home,” built in the sand directly beneath the faded Gazebo on Coney Island’s boardwalk, is one of several homeless encampments dismantled in a sweep of the Coney Island/Brighton Beach area last month....Click Here to Read More.
CIOs are Sounding the Call to Staff their IT Departments, Yet No One is Answering (Originally appeared in Wall Street & Technology magazine.)
IT technician at Brown Brothers Harriman & Co. by day/Columbia University student by night, 21 -year old Sean Lawler has a bright future ahead of him-especially considering the lucrative cash and prizes financial services firms throw at IT professionals these days. And, with technology becoming more sophisticated by the minute, and the shallow IT talent pool showing no signs of deepening, the stakes can only rise...Click Here to Read More.
ELITE MODEL MANAGEMENT: Microsoft Windows Vista, Exchange 2007, Office SharePoint Server 2007 Deployment: Leveraging
the enhanced functionality and robust new features of several of the
latest versions of Microsoft technologies — including Windows Vista,
Exchange 2007, and Microsoft Office with Outlook and SharePoint Server
2007 — Infusion Development and The Henson Group re-envisioned the
process for booking talent for Elite Model Management, the world's most
prestigious modeling network...Click Here to Read More.
ANNIE GETS HER GARDEN: Community Rallies to Hold Contractor to its Word (Originally published in the Brooklyn weekly the Park Slope Courier. Though the subject of this piece is a modest community garden, it is of interest because it was the previous coverage by Craig McGuire and community activism that pressured the contractor to fulfill a verbal commitment that was never a legal obligation.)
A construction company working on the 4th Avenue water tunnel shaft who many thought was backing out on a communityimprovement promise made before the project began has finally come through. Park Slope residents were growing concerned that Kiska Construction Corp oration would not honor a verbal commitment to the community to build a fence outside a public garden on Union Street between 4th and 5th Avenues, which has since been installed...Click Here to Read More.
BROOKLYN, NY — The latest round of sanctioned Muay Thai Boxing elimination fights held recently in Brooklyn erupted into heated rivalries as fighters vie for coveted rankings for upcoming Regional and National championships. Recording its fourth consecutive sell-out this year, Strike Zone, the U.S. National Muay Thai (“Thai Boxing”) and Boxing Sports Club, hosted the latest round of elimination bouts on Saturday, April 17, 2004, producing combatants that will represent the NY/NJ region in Regional, and National competitions later this year...Click Here to Read More.
If my doctor told me I had only six minutes to live, I wouldn't brood. I'd type a little faster. ~Isaac Asimov
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